Random thoughts from my outpost in New Mexico, the “Land of Enchantment”

And access to my 40+ years of marketing experience…

Natural arch on Mineral Creek in Gila Wilderness


A photo sample of what makes New Mexico unique.

Your dedicated reporter on the job…


Humorous, interesting and unusual things about our state, from perspectives above and on the ground.


How my 40+ years in marketing and writing may be able to help your business.

We want trout to think like we do, but the secret to their success may be that they don’t think at all.”

— John Gierach, in the article “Pumpkin Spotting” in the Fall 2022 issue of Trout.

No matter how you hang it — upside down or backwards — the New Mexico flag is idiotproof. Well, unless you hang it vertically.