Imagine that you’re cruising down Interstate 10 in southern New Mexico. It’s getting close to lunchtime and your Tesla’s charge is getting low. On your car’s navigation screen, a Tesla charging location pops up on the next exit in Las Cruces. You take the exit and there it is — “The Roasted Rooster” with about a dozen Tesla charging ports just waiting for your electrified ride and your growling tummy.
What could be more convenient — a charge and a chicken and waffle combo while you wait.
But wait — what’s this next door? The “Baked Chicken Farm?”
Look closely at the image above and you’ll see that it’s not another chicken-based eatery. It is a marijuana dispensary and a “farmware” outlet.
Tempted as I was to explore what might be considered “farmware,” I didn’t care to be seen venturing into a marijuana dispensary to determine if they sold overalls. I’ll just have to speculate that they sell farmer-type clothing or maybe other farming accoutrements.
I’m wondering what kind of person might venture into this place. I guess if you are an overall-wearing uber/urban cowboy/farmer who drives one of the weird Telsa Cybertrucks, loves chicken and waffles and likes to stay buzzed on weed, you’ve made it to the promised land.
But if you’re the typical southern New Mexico farmer/cowboy, driving a Ford F250 Super Duty in your wranglers, sipping a Coors light and craving a green chile cheeseburger for lunch, I doubt that this is your kind of place.
However, I do have to hand it to the owner of this facility for offering something truly unique in terms of cross marketing and especially for giving me some fodder for my blog.
aero-cordero.com 